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Videos

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
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Citation

Wilson, J. (2018a, September 23). How can blockchain be used to improve our industry without destroying it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-blockchain-be-used-to-improve-our-industry-without-destroying-it-


Videos

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Dave McCaughan
May 23, 2018
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Citation

McCaughan, D. (2018a, May 23). Breaking the bubble around us. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-the-bubble-around-us


Videos
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Citation

Boonrod, A. (2018a, May 23). Welcome to ESOMAR Asia Pacific 2018. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-esomar-asia-pacific-2018


Videos

Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Videos

The mutation of research

A call to action to address research mutation.

Catalogue: Congress 2017: Visionary
Author: Anneke Quinn-de Jong
December 4, 2017
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Citation

Quinn-de Jong, A. (2017a, December 04). The mutation of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mutation-of-research


Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
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Citation

Tan, P. (2017a, December 04). The love story of technology + research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-love-story-of-technology-research


Videos

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary
Authors: Annelies Verhaeghe, Katia Pallini
November 28, 2017
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Citation

Verhaeghe and Pallini (2017a, November 28). Your Honor, this is the future of automation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/your-honor-this-is-the-future-of-automation


Videos

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in...

Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
November 27, 2017
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Citation

Gutierrez , Cajal and Rodriguez (2017a, November 27). Inside looking out. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inside-looking-out-9186